Strengthening Malaysia’s Rubber Products Industry Through Innovation and Market Access

MRC concluded an eight-day Working Visit to USA on latex foam from 2 - 10 August 2026

MRC concluded an eight-day Working Visit to USA on latex foam from 2 - 10 August 2026. The visit covered major mattress manufacturing hubs across two cities, namely Chicago in Illinois and Charlotte in North Carolina.

Led by MRC CEO Mr. Muhammad Eizaaz bin Muhammad Redzuan, alongside Chief Marketing & Development Officer Mr. Muhammad Fazli bin Ab Jalil and MRC USA officers, the delegation included two leading
Malaysian latex foam and mattress companies, Getha (1969) Sdn Bhd and Maus Industries Sdn Bhd.

Our goal was twofold: gain firsthand market insights to evaluate new growth channels for Made-in-Malaysia latex foam, and establish high-value connections with U.S. industry leaders to strengthen our ongoing market promotion initiatives.

Key Highlights & Outcomes:
•Industry Engagements: Met with nine major U.S. players to discuss density and quality preferences, sustainability standards, tariff impacts, optimized shipping routes, and U.S. warehousing for faster delivery.
•Technology & Sustainability: Showcased advanced eco-friendly production technologies used in Malaysia to increase output, maintain natural purity, and reduce carbon footprints.
•Retail Intelligence: Conducted eight curated retail site visits, giving our Malaysian delegates direct visibility into current U.S. consumer buying trends and mattress retail landscapes.

The engagements paved the way for immediate and long-term commercial partnerships. MRC remains committed to bridging Malaysian manufacturers with global partners to drive trade, foster innovation, and support sustainable industry growth.

From Local Innovation to Real-World Application

Moving a promising technology beyond the lab and closer to the market requires an important step: testing it under real-world operating conditions.

On 6 August 2026, the Malaysian Rubber Council (MRC) facilitated a strategic engagement between Raa Tech Sdn Bhd, a spin-off company of Universiti Sains Malaysia (USM), and Pos Malaysia to explore a potential field trial collaboration for Raa Tech’s Puncture-Proof Self-Healing Motorcycle Tyre technology.

Held at Pos Malaysia Headquarters and Pusat Mel Nasional, the session included a technology demonstration to Pos Malaysia’s Transportation team, followed by discussions on a proposed field trial involving motorcycles used by its parcel and courier riders.

The proposed trial aims to evaluate the technology under actual operating conditions, particularly in puncture-prone areas, while gathering valuable user and operational feedback. It also provides an opportunity to assess the technology’s potential in reducing tyre puncture risks and enhancing rider safety.

MRC’s commercialisation support goes beyond funding. Through strategic partner matching, industry facilitation, and the coordination of field trials, MRC helps connect promising local rubber innovations with the right industry partners and real-world applications, bridging the gap between innovation and commercialisation.

Industry players and innovators with rubber-related technologies that have commercial potential are encouraged to connect with MRC to explore support in accelerating their journey from technology to market.